Body Advertisement, a new kind of publicity

Posters in the streets and television spots appear to be exhausted or at least not enough to meet the demands of advertising companies. Following this thougth, the idea of promoting products with a person’s body was born.

Any part of the body is useful as a carrier for this new style of advertisements. All you need to do is to define what target points each person depending on their age and style.

advertising with the body

The creators put a single conditioning. “Carriers must be extroverted persons, either for their work or lifestyle, frequenting crowded places,” says Daniel Aguirre, director of Poko Frecuente, an advertising company.

This body supports reaches spaces that conventional media cannot access. “To promote a book in a library, you can distribute flyers at the exit of a library or enter it with the title tattooed in your forehead,” says Aguirre, introducing the idea.

Aguirre said that in all cases, advertising “is temporary, usually hired for a period of one month” and that under no circumstances be regarded as proposals for tattooing a mark on a permanent basis.

Among the successful cases, he pointed David Meca, world champion in open sea swimming, who carries sickers from his sponsors stuck in his chest.

Andrew Fischer, from the University of Nebraska, received 37,000 U.S. dollars from a pharmaceutical company, after he auctioned his forehead as advertising space. During 4 weeks he carried the SnoreStop logo, a medicine against snoring.

Joe Tamargo, a New York businessman, had in his arm the motto “Save Martha” (for the release of Martha Stewart, jailed by a controversial trial).

Asia Francis, a mother from Missouri, offered her pregnant belly as backing for the company that will help pay for maintenance of their child.