Metrosexual Men, a Growing Trend
Metrosexual is a neologism generally applied to heterosexual men with a strong concern for their appearance, and who display many of the lifestyle tendencies of stereotypical gay men.
Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines, in television advertisements jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping.
Some of the blame for men continuing to use underwear that does nothing for them and might even cause harm also goes to the women in their lives, who as many of you might agree, buy it for them. Statistics are hard to come by but considering the reluctance of men to shop and the likelihood that the lady of the house is more likely to do the laundry and notice worn out underwear - women actually end up shopping for men.
Masculinity was defined by characteristics such as leadership ability, forcefulness, aggression, risk-taking, independence, strength of personality and the willingness to defend one’s beliefs or take a stand.
Feminine traits included being affectionate, understanding, sympathetic, compassionate and sensitive to the needs of others.
Lifestyle factors such as smoking, drinking, weight, blood pressure, income and psychological well-being were taken into account to ensure they did not skew the findings.
The commercial metrosexual
In its soundbite diffusion through the channels of marketers and popular media, who eagerly and constantly reminded their audience that the metrosexual was straight, the metrosexual has congealed into something more digestible for consumers: a heterosexual male who is in touch with his feminine side - he color-coordinates, cares deeply about exfoliation, and has perhaps manscaped.
Men didn’t go to shoping malls, so consumer culture promoted the idea of a sensitive guy who went to malls, bought magazines and spent freely to improve his personal appearance.
For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism.
The stoic, self-denying, modest straight male didn’t shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that’s to say, one who was much more interested in being looked at (because that’s the only way you can be certain you actually exist). A man, in other words, who is an advertiser’s walking wet dream.
Male plastic surgery
Men are becoming increasing aware of the values of Cosmetic Surgery. A youthful appearance and looking fit can be important in business and society. Body distortions can detract from a positive feeling about ourselves.
Body contouring cosmetic surgery for men is an art form. What looks best for a man is very different than for a woman. Nose, face, chest, and abdomen have unique male aspects.
Is plastic surgery right for me?
The ideal candidate for aesthetic surgery is an individual who recognizes a specific area in which his or her appearance could be improved and has a strong personal desire to make a change. This personal desire may be influenced to some degree by the individual’s role in society. Because our culture is youth-oriented, people seek ways to counter the effects of aging on their appearance. Many elect surgery to look as young as they feel, to build confidence after a lifestyle change or to retain their edge against younger competitors.
Whatever your reasons for choosing aesthetic surgery, it is important to have realistic expectations. Improving a feature of the face or body may give you greater self-confidence and add to your sense of well-being, but it is not a guarantee of happiness or better relationships with others. Surgery can enhance your appearance; the rest is up to you.
As with all surgical procedures, cosmetic surgery carries with it certain risks. Select a doctor who is well-trained and experienced in performing the specific procedure you want. Find out beforehand any possible side effects, risks, and complications of the surgery you want. Early on, discuss with your doctor what goals you hope to accomplish with cosmetic surgery and whether these goals are realistic. Remember that insurance usually does not cover costs for elective cosmetic surgery.
Is smoking really that bad for plastic surgery?
Smoking interferes with healing after surgery, particularly in the cases of breast reduction, facelift, “tummy tuck,” and other procedures that involve the creation of skin flaps.
Smoking constricts blood vessels and decreases blood flow all over the body. Even more important, the carbon monoxide in cigarette smoke greatly reduces the blood’s ability to carry oxygen, which is essential for wound healing. Smoking slows healing, and if a skin “flap” was used, the wound may not heal at all.
If you smoke cigarettes and inhale, you are at least 12 times more likely than nonsmokers to heal poorly after a facelift. Translated, this means a prolonged healing period and consequent delay in returning to your job and social activities. Worse, the final results of the operation can be marred by unsightly scars.
If you have general anesthesia and also smoke, you may develop a hard cough that can cause internal bleeding. For all of these reasons, smoking is against the rules for cosmetic surgery patients.
If you cannot give up smoking for one to two weeks before and after the operation, your surgeon may want you to rethink your decision to have plastic surgery. People choose to have plastic surgery to improve their looks and sense of well-being, so it makes little sense to jeopardize the results by failing to forego smoking for several weeks. If you are a smoker trying to quit, this may be an excellent opportunity to give up the habit altogether.
Sources: Times on Line, Wikipedia
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